It is a worldwide annual campaign taking place each October, involving thousands of organizations, to highlight the importance of breast cancer awareness, education and research. And right here in our own industry, two of our members are helping raise awareness by putting pink-drummed trucks on the road.
About one in eight women in the United States alone (12%) will develop invasive breast cancer over the course of her lifetime.
In 2019, an estimated 268,600 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 62,930 new cases of non-invasive breast cancer. Nearly 42,000 women in this country are expected to die in 2019 from breast cancer, though death rates have been decreasing since 1989. Women under 50 have experienced larger decreases. These decreases are thought to be the result of treatment advances, earlier detection through screening, and increased awareness.
In an effort to support the race for a cure, Sherman Industries and Kerr’s Ready Mix each have pink ready mix concrete trucks in their fleets, with the trucks making special appearances at local events, but also serving as normal mixers on concrete projects.
“Our sister companies around the United States have been doing themed mixers for years, and we started with a multiple cancer ribbon mixer as we had many affected within our group and customers,” says Kurt Milliman, general manager with Sherman Industries. “Our operations manager Jeff Logan noticed a pink drum online, and when Truckworx saw the drum they wanted to contribute with the truck cab.”
Sherman’s pink trucks, with “Find a Concrete Cure” written on the drum, are both in Auburn and in Birmingham. These trucks make appearances at customer events and also participate in the Susan G. Komen Breast Cancer race, which will take place all over the country on Saturday, October 12th.
“We have worked very hard over the last few years to increase our community and employee engagement,” Milliman says. “These trucks and our other themed mixers help us raise awareness and get involved with those who we are representing. “
Cindy Kerr Abernathy with Kerr’s Ready Mix said their idea came about to honor their aunt, who has been a survivor since the 1980s.
“We use our truck in day-to-day operations, but we also take it to special events and the local Christmas parade each year,” she says. “We’ve had many people request it for the delivery of concrete, and it’s been a great part of our business for three years.”
To prove how much of a community impact these trucks are making, Sherman received the following email from a customer.
“Our office team, made up of mostly support departments, has been glued to the windows this week as we started pouring concrete for our new parking deck. Today, one of your trucks arrived that brought a tear to several of us. Your “Find a Concrete Cure” truck is inspiring. We have a R&M team member who was just recently diagnosed with breast cancer and as soon as she heard about the truck, went outside to see it. I can only assume request to paint your truck for a charity over the normal marketing for your company is a decision not taken lightly. We want to let you know it makes a difference. Many of the support team members in the office didn’t know the name Sherman until that pink truck showed up. Now all the team is talking about your firm.”
If you would like to make a contribution to breast cancer awareness, please click here on ways to donate.